Import HubSpot data - Upflow

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Once HubSpot is connected, you can import HubSpot information into Upflow. Data is imported at the company level, which maps to your Upflow customers.

HubSpot custom fields

Importing HubSpot company custom properties is enabled automatically when you connect — it’s always on and can’t be turned off.

The Configure your HubSpot integration step showing that HubSpot custom properties are imported into Upflow.

You stay in control of which properties come in: manage and select the company custom fields to import from your Custom fields settings. When you add a HubSpot custom field to Upflow, the value can take a few minutes to appear.

Supported custom field types

HubSpot field type	Description	Upflow type
Single-line text	Short alphanumeric input (names, IDs)	Text
Multi-line text	Longer text like notes or descriptions	Text
Email	Email addresses	Text
Phone number	Phone numbers	Text
Dropdown select	Single choice from predefined options	Select
Radio select	Single choice, radio-button UI	Select
Multiple checkboxes	Multi-select from predefined options	Multi-select
Single checkbox	Binary true/false choice	Boolean
Number	Integers or decimals	Number
Date picker	Date selection	Date
Rollup	Aggregate from associated records (count, sum, average…)	Number
Calculation / equation	Formula using other properties	Depends on the formula’s underlying type
Score	Auto-computed score	Text
URL	Web links	Text
Image / file	File attachments or image URLs	Not supported
User / reference	HubSpot users or linked CRM objects	Not supported

If you don’t see an imported value after a few hours, contact our support team with the field details (type), a couple of customer examples, and a screenshot from HubSpot.

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